As part of my full-time job at MasterWord, I was tasked with rebranding the company. A vital part of the project was designing a new logo that would represent the company and symbolize its name, services, and the values it stands for. The elegant solution that emerged ticked all the boxes: the image represents letters “M” and “W” from MasterWord’s name; a “transformation between a source and a target language” – a symbolic representation of the language services MasterWord provides; and a “heartbeat”, a kind of allegory of the company’s mission and values.

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In 2020 I launched a new website for MasterWord. The redesign accomplished multiple complex and exciting goals, including: restructuring & rebranding of service offerings, enhanced user experience, content accessibility and legibility, streamlined content management processes, and responsive & agile design. Being efficiently and skillfully developed, the structure of the website offers excellent load speed, multi-user dynamic pages’ content management ability, improved SEO & Google page rankings, shorter time to market for new webpages, as well as a strong and consistent branding in every aspect of the design.

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Consistent with the overall company branding, I developed a new corporate video for MasterWord in early 2021.

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MasterWord’s marketing assets represent strong and consistent branding. I designed presentation slides, event flyers, services brochures, training workbooks, white papers, business cards, etc.

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At MasterWord, I am also responsible for the company's social media strategy and presence. The following are some examples of social media posts/assets.

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